REMARKETING THE BOOK CLUB
While PBC Guru manages all content, communications, and moderation of your book club, one of the key ways to engage new members and re-engage members who have dropped off is to (re)market your book club. We’ve put together a list of top-level recommendations for marketing below:
• If your team has the capacity to do so, we recommend creating a landing page on your homesite for the book club that redirects non-members to the sign-up page and members to our online forum. It’s a great way to passively market the book club. If you pursue this option, we recommend creating the landing page in a way that does not require updating.
• Include updates in your alumni newsletters or marketing for other events.
• Send out social media pushes announcing the next book club selection.
YOU’RE NOT ALONE IN YOUR MARKETING EFFORTS!
Your Book Club Operations Manager will provide pre-drafted marketing for each reading period, which we encourage you to take advantage of! If you are reading a custom book, you will receive generic marketing centered on seasonal reading-related events/holidays, and if you are reading a PBC Guru / Author Talk book, you will receive pre-drafted marketing collateral focusing specifically on the selected title. Regardless of your marketing efforts, our highest recommendation is to always send out a New Year’s email in January to capture the attention of those hoping to read more in the new year.