While promoting before the reading period is not mandatory, we strongly recommend taking advantage of this opportunity to attract new readers and foster active participation in your book club forum. We recommend scheduling a stand-alone email communication 20-30 days before a new reading period starts. This timing will allow potential members ample time to acquire the book and join us on our literary journey. To review our universal reading schedule for each reading period, please click here.
We want to make the promotion process as seamless as possible for you! Below you will find an assortment of general example marketing templates we have prepared for you. Simply copy, paste, and tailor them to your liking, ensuring they resonate with your audience. To find your unique Sign-up Page, Forum, and Author Talk Registration links, visit your Admin Dashboard here. To see and download Author Talk specific collateral, go here.
Suggested Email Wording
Suggested Social Media Wording
General Language
General Language with pictures

Seasonal Language
Book / Reading / Lifelong Learning Quotes We Love
“Reading is a discount ticket to everywhere” – Mary Schmich
“There are many little ways to enlarge your world. Love of books is the best of all.” —Jacqueline Kennedy
“Reading is to the mind what exercise is to the body.” —Joseph Addison
“Reading is essential for those who seek to rise above the ordinary.” – Jim Rohn
“Let’s be reasonable and add an eighth day to the week that is devoted exclusively to reading.” – Lena Dunham
Ideas for Social Media Posts
- Post a photo of faculty, staff, student, or mascot reading the book with the link to the sign-up page
- Post a photo of the next book in iconic locations with a link to the sign-up page
- Ask participants to post a photo with their copy of the book
- Giveaway: Ask participants to comment on a post for a chance to win a copy of the next book
- Highlight a quote from the book and link to the sign-up page
- Photo of the book’s author with a blurb from the author’s bio and a link to the sign-up page
- Grid of pictures of book club members reading the book in different locations
- Post a video of the author speaking in an interview, TED Talk, or public reading
Big Book Challenge Marketing















